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A Boring Palette Helps Sell Your Milford, DE Home

May 22, 2018

It may sound paradoxical, but one proven way to sell your Milford, DE home is to make it boring…or at least, a little bit more boring.

The principle here stems from buyer psychology—specifically, the difference between a house that would make a great tourist attraction and one whose first impression is more apt to lead to a sale. At first blush, the flashy version might seem to be not only memorable, ­­­but more valuable as well. But that’s not typically true.

A potential buyer can remember your house in two different ways. One memory might be of striking red walls and purple tile that call to mind images from an architectural magazine. That sort of memory will be vivid, but it doesn’t necessarily help to sell your home. A different type of memory could be of a living room that is just the right size for a couch, with a bare spot over the fireplace mantle that would be perfect for…whatever—the specifics will be personal for every potential buyer.

To sell your home, the odds are good that the second impression will sell your Milford, DE home to more prospects than will the first. The better result is to leave buyers with the mental image of a home they could see themselves living in—rather than one they might admire as a design exhibit.

The difference between these two types of memory is highlighted in an analysis published by Consumer Reports. Their research found that homes painted in neutral colors sell at a premium of up to $5,000 more than similar homes painted in brighter, more distinctive colors. Results came from an analysis of thousands of photographs of homes for sale. Today’s neutrals tend toward greys, taupes, and beiges—but even when fashions change, the underlying wisdom remains. The principal reason these colors help sell a home is that they form unobtrusive backgrounds to buyers' own imaginations—in other words, “boring” becomes “memorable” when it allows onlookers’ own imaginations to take over. Neutral colors accomplish that by creating a canvas onto which potential buyers can paint their own masterpieces.

 

First impressions are important for laying the groundwork, but it’s your Milford, DE real estate agent who makes all the difference when it comes to following through. That’s where I come in. Give me a call! Call/Text me Russell Stucki at (302) 228-7871, email me at russellstucki@remax.net, visit more listings at www.beachrealestatemarket.com

Fenwick Island, DE Real Estate Maxims Could be in Danger

May 22, 2018

Fenwick Island, DE homeowners used to be able to rely on some real estate truisms that have been around forever. One of them was Mark Twain’s, “Buy land; they’re not making it anymore.” Another came from homespun humorist Will Rogers: “I been buying ocean frontage because they aren’t making any more of it!” You might think the old sayings would be around for a while longer, but last week there were two pieces of news that could put that in doubt.

Last Friday came the CNBC report about a pilot program to create communities that are “off the grid and on the ocean.” It’s called “The Floating Island Project.” Its promoters envision a future with hundreds of new countries that float on the ocean. But Fenwick Island, DE residents who might dream of becoming “seasteaders” will have to wait a while before their own island country can be built and floated. Although seasteading.org points out that “yesterday’s science fiction is tomorrow’s science fact,” in this case, tomorrow seems likely to arrive behind schedule.

The first island is slated to consist of twelve buoyant platforms floated in a French Polynesian lagoon. The 35’ wide country will support homes, shops, community spaces, a number of tech startup business ventures—and its own government. But Fenwick Island, DE residents aiming to escape terra-bound property taxes would be wise to exercise caution, since the costs of construction seem to be in the optimistic stage, at “up to $50 million.” As CNBC says, the details are “in the works.”

The second, less amusing exception to the Twain/Rogers truism is currently making headlines that are more prominent and a lot scarier. The land mass of Big Island Hawaii is demonstrating the millions-of-years-old volcanic process of gradually creating a new island. The newbie is named Loihi (“long” in Hawaiian). Mark Twain’s observation about not making more real estate didn’t specify a timeline, but it should remain apt for the near term. Loihi won’t break the ocean’s surface for about 50,000 years…

 

Fortunately, the reality for Fenwick Island, DE residents who are readying a residential move of their own can count on being able to list and sell a good deal more rapidly. Give me a call for a no-obligation discussion of what you can expect in today’s market!  Call/Text me Russell Stucki at (302) 228-7871, email me at russellstucki@remax.net, visit more listings at www.beachrealestatemarket.com

A Boring Palette Helps Sell Your Milford, DE Home

May 22, 2018

It may sound paradoxical, but one proven way to sell your Milford, DE home is to make it boring…or at least, a little bit more boring.

The principle here stems from buyer psychology—specifically, the difference between a house that would make a great tourist attraction and one whose first impression is more apt to lead to a sale. At first blush, the flashy version might seem to be not only memorable, ­­­but more valuable as well. But that’s not typically true.

A potential buyer can remember your house in two different ways. One memory might be of striking red walls and purple tile that call to mind images from an architectural magazine. That sort of memory will be vivid, but it doesn’t necessarily help to sell your home. A different type of memory could be of a living room that is just the right size for a couch, with a bare spot over the fireplace mantle that would be perfect for…whatever—the specifics will be personal for every potential buyer.

To sell your home, the odds are good that the second impression will sell your Milford, DE home to more prospects than will the first. The better result is to leave buyers with the mental image of a home they could see themselves living in—rather than one they might admire as a design exhibit.

The difference between these two types of memory is highlighted in an analysis published by Consumer Reports. Their research found that homes painted in neutral colors sell at a premium of up to $5,000 more than similar homes painted in brighter, more distinctive colors. Results came from an analysis of thousands of photographs of homes for sale. Today’s neutrals tend toward greys, taupes, and beiges—but even when fashions change, the underlying wisdom remains. The principal reason these colors help sell a home is that they form unobtrusive backgrounds to buyers' own imaginations—in other words, “boring” becomes “memorable” when it allows onlookers’ own imaginations to take over. Neutral colors accomplish that by creating a canvas onto which potential buyers can paint their own masterpieces.

 

First impressions are important for laying the groundwork, but it’s your Milford, DE real estate agent who makes all the difference when it comes to following through. That’s where I come in. Give me a call! Call/Text me Russell Stucki at (302) 228-7871, email me at russellstucki@remax.net, visit more listings at www.beachrealestatemarket.com