Rehoboth Beach Home Hunters See These Top 10 Listing Phrases (a
It’s small wonder that with this spring’s selling season underway, Rehoboth Beach’s house hunters can afford to be a discriminating bunch—they have the luxury of picking and choosing from a crop of truly inviting offerings. And it doesn’t hurt that today’s low mortgage interest rates have enabled more Rehoboth Beach properties to fit within more family budgets.
For those of us who get to translate those home offerings into words for the Rehoboth Beach listings, the job is to find phrases that draw attention to each given property’s uniquely attractive features.
But there’s another dimension that complicates things. English is a rich and powerful language, but when it comes to marketing lingo, it’s also true that these days everyone is being deluged 24/7 by vivid advertising claims. We’ve all developed callouses when it comes to the ballyhooing we get from every quarter.
Today’s house hunters have developed sales resistance. Times 10!
So what’s the answer for cooking up language that helps a property jump out from among the others? One way is to find out Rehoboth Beach’s Top 10 listing phrases—and avoid overusing them! Same ‘ol, same ‘ol isn’t what works when the object is to attract Rehoboth Beach prospects. True, some truly accurate descriptors can’t be totally avoided—but emphasizing them isn’t likely to fire many house hunters’ imaginations, either.
Here are a group of most frequently appearing Top 10 listing words and phrases—with some alternatives more likely to spark more attention from Rehoboth Beach house hunters:
- Beautiful (‘gorgeous’ ‘spectacular’ or ‘captivating’ bring more energy)
- Hardwood floors (what kind of wood—and what hue?)
- Stainless steel (at the very least, add ‘gleaming’ or ‘lustrous’)
- Updated (‘renovated’ ‘remodeled’ ‘renewed’…or maybe even ‘reimagined’)
- Private (this one is actually okay as-is…it may be a cliché, but it’s a desirable one!)
- Spacious (puh-lese! How about ‘cavernous’ ‘commodious’ or ‘enormous’?)
- 7. Landscaped (another okay one, but in need of a boost—like ‘lusciously’ ‘stunningly’ or ‘exquisitely’)
- Custom (‘tailor made’ ‘individualized’ ‘unique’ ‘personalized’ or ‘specially crafted’)
- Clean (this is close to Top 10 listing phrase malpractice: if it’s clean, it’s surely also ‘spotless’ ‘flawless’ or ‘immaculate’)
- Brand new (could be ‘state of the art’ ‘untouched’ ‘mint’ or ‘just completed’)
- Written by Russell Stucki
Common Goal for Both Buyers and Sellers in Rehoboth Beach
Right now, just a few days into spring, we are right at the start of Rehoboth Beach ’s peak real estate selling season. I’ve always found it odd that you don’t hear much about it—but that also makes it the beginning of the buying season, too!
As a licensed Sussex County Realtor®, throughout the course of the year I am privileged to act as the agent for both buyers and sellers in many different transactions. The details I’m called upon to manage do vary somewhat depending on which side I am representing in any given sale—but there is one very significant goal that I regard as identical, no matter in which capacity I serve (more on that later).
There are some generalizations that usually hold true about the difference in mindset between prospective buyers and sellers. For one thing, sellers automatically have in-depth knowledge about their Sussex County property. Gained through the years, they know the community; they know the most reliable local tradespeople; they know the ins and outs of getting around town. Sellers have a degree of confidence that comes with experience: and when it come to the property at issue, they’re old hands!
Buyers, on the other hand, find themselves to some extent venturing into the unknown. Even if they are already Rehoboth Beach residents, the prospective neighborhood may be largely terra incognita. And for sure, they can’t be positive about the details of the property—what are its strong points, and (worrisome, this) its unknown vulnerabilities, if there are any. In short, buyers automatically come armed with less confidence.
Bringing more parity to the two sides is one of the key services that will lead to the result both want. Whether my own client happens to be on the seller side or buyer side, when the buyers gain confidence that they are as close as possible to the sellers’ encyclopedic knowledge of the property, the best result has the best chance of being met.
As a practical matter, that means digging in and working diligently to assemble and relate all possible information that can be gathered. It can also mean sometimes finding out where the buyers feel least confident, and laboring as needed to see that the gap is filled.
Before, I noted that there is one significant way in which my goal as representative for the Sussex County’s buyers and sellers is always the same. It’s this: the best result is always achieved when both sides come away fully satisfied that their interests have been well served.
For the seller, importantly, that means that they’ve received fair compensation for their home. For the buyer, likewise—with the added element of emerging with the gut feeling that no matter what the future holds, they know that they have been leveled with. When buyers and sellers each have confidence that the sale has resulted in fair dealing, the positive feeling lasts.
- Written by Russell Stucki
Focus on Sussex County Home DÉcor Arrives with Daylight Savings
There is something about spring that gets everybody at least thinking about fixing up the house, and it’s that time of year again. Throughout the length and breadth of Rehoboth Beach, home décor decisions are being pondered. Ambitious landscaping and fix-up plans are being laid, budgets drawn, and troops assembled (the troops will be armed with paint brushes and rollers, hedge clippers and rakes).
Perhaps it’s the weather; perhaps the angle of the sun—or maybe even last Sunday’s clock-adjusting exercise—for whatever the reason, this time of year is when we look around the house and decide changes will be made!!
It’s also the time of year when occasional disagreements between Sussex County’s husbands and wives have been known to crop up. The Home Improvement section of the realtor® web site just ran a feature titled “When Couples Disagree About Home Décor,” which promised to tell who the winner is in such arguments. It pointed out that women have different priorities than men (women: “leather makes those embarrassing noises each time you sit or stand” vs. men: “but you’re going to freak out each time someone sits on [the linen cushions] with a drink”). The woman who wrote the article says that she won the argument—but admits that now she freaks out every time someone sits on her sofa with a drink (it’s already freckled with water marks). So maybe the man won in the long run…
If your home décor efforts are getting special attention this season because you plan to add your home to the Rehoboth Beach listings, “what’s hot” might suddenly be more of a consideration. But a different home décor impasse can come about when the fashion zeitgeist points in one direction while your personal taste pulls in another. Even worse, you may find that the fashion world is arguing amongst themselves!
The Realty Skinny says, for instance, that gray is about to overtake white in popularity (simultaneously also “pushing out the beige era”). That’s not a problem for The Washington Post, whichagrees that “gray makes all your possessions pop out” (except, I have to believe, the gray ones).On the other hand, the Pantone Color Institute, which practically wrote the book on color, couldn’t disagree more. They think that pinkish Rose Quartz (“warm, embracing”) and faintly bluish Serenity (“calm-inducing”) are what’s happening right now. In fact, it/they are its Color[/s] of the Year. That is because “the pairing…brings a feeling of calm and relaxation into the home environment.” That would be welcome—especially when you’re freaked out about the water marks on the sofa.
- Written by Russell Stucki
The New ABCs of Selling Real Estate in Rehoboth Beach
Today, selling real estate in Rehoboth Beach (or Kalamazoo, for that matter) has been transformed in important ways. In others, it’s remained pretty much as it was 50 years ago. Let’s start with the changes:
- The buyers’ ability to identify properties has undergone a revolution. Fifty years ago, the process of hunting for and comparing available homes was constrained by the availability of information. Selling real estate in Rehoboth Beach involved getting the word out, largely through printed media. Newspaper and magazine advertisements drove buyers’ awareness—or else the agent’s Xeroxed listing sheets. That was about it (in addition to driving around, looking for ‘For Sale’ signs).
- Buyer’s ability to readily compare homes has likewise been vastly improved. ‘Vastly improved’ is an understatement: anyone selling Rehoboth Beach real estate today knows that their listing will be instantly available online, including a wealth of detail formerly only available to interested buyers who obtained a copy of the listing sheet. Now it’s all there on their laptop or smartphone screen, side-by-side with every other comparable property’s. When the drill-down data (items like ‘cost per square foot’ ‘projected mortgage payment’) is instantly available for side-by-side comparisons, selling real estate without being able to demonstrate genuine value is an impossibility.
- Today financial visibility—in terms of the viability of a proposed purchase—is no longer anything like the mystery it was in times past. The process of filling out a mortgage application and having to wait interminably for the bankers’ next questions has yielded to the realities of a considerably more competitive arena. Online rate ‘locks’ can actually happen (although the actual verification of same remains a process subject to the more traditional pace).
These fundamental shifts in the buying and selling of Rehoboth Beach real estate make the whole process much more efficient for buyers and sellers. By improving the ease and likelihood of making the best match for each, it also builds buyer confidence through transparency.
Of course, there still are elements that remain largely unchanged. One is the need for sellers to document and put forward their property’s selling points above and beyond their listing’s spare mechanical data points…that is, to bring creative marketing experience to the table. Selling real estate, like every other kind of selling, is at its best when it connects with buyers by firing their imaginations in positive and uplifting ways. Another is the continuing need to make sure all the documentation is letter-perfect: i’s dotted and t’s crossed.
- Written by Russell Stucki