Adopt a Staging Attitude to Make Listing Photos Shine
Today’s Internet-savvy home seller knows that before potential Sussex County buyers even make their way to a home’s online listing they may already have been exposed to the property’s pictures posted elsewhere. Since first impressions can be decisive, it’s all the more reason to heed something that advertising professionals have always known: the viewer’s eye is automatically drawn directly to any visible flaws.
That’s why, if you want to entice more buyers by posting the most attractive teaser pics of your Sussex County home, you need to think in staging terms. Professional staging is the most foolproof way to create flawless images, of course — but there are also some easy and inexpensive approaches to creating eye-pleasing images of your home.
Get your Stuff Out
The first rule of staging a home in Sussex County is to make it as inviting as possible — and nobody feels at home when they are surrounded by a stranger’s stuff. Remove the blankets piled on the couch, and take down the Spiderman posters from Junior’s room. When a viewer’s eye goes to a personality-defining detail, it usually shapes the whole impression. Making your home a blank canvas will allow prospective buyers to picture their own belongings fitting nicely in place.
Call the Professional Cleaners
You need to get every inch of the home as clean as possible for it to be inviting (and worth the asking price). This means cleaning things you probably haven't even considered before, like the garage door and the sliding window tracks. Hiring a professional crew for even just a day can do wonders to create a ‘like new’ aura.
One of the things that make staged homes look so warm and welcoming is great lighting. A lot of us have gradually adopted minimal lighting at home — something that can be reversed with a few extra lamps and higher-wattage bulbs. As we approach the end of the winter season in a few weeks, that can make a stark difference.
Staging is just one element that goes into a successful Sussex County home sale. Contact me today to talk about all the other pieces!
- Written by Russell Stucki
Obvious (and Less Obvious) First House Buying Tips
For Sussex County renters who are beginning to investigate the possibility of buying a first house, the prospect can look like more than just a steep hill to climb—it can look more like a cliff! Just last month, the Daily Real Estate News cited recent research that indicates in most places (512 counties surveyed, in fact) it can take the average family more than twelve years to save up for a 20% down payment. When you consider the significant financial advantage that a first house brings its Sussex County owner, the situation seems like a Catch-22. How can you save any faster when that big tax advantage goes only to the existing homeowners?
If a decade-plus wait sounds unreasonable, there’s a lot you can do to trim the delay—
1) (Obvious) Cut excess spending
If you take notes for a month or so about how you really spend your money, you find that the little things really add up: morning coffee, daily lunches, planned and unplanned shopping expeditions all put serious dents in your wallet. Spot the expenditures, you can cut back on, then reduce or eliminate them as soon as possible.
2) (Less Obvious) Create a ‘First House’ account
Create a separate savings account with the single purpose of holding your first house down payment. Watching it grow month by month will more than make up for the inconveniences caused by scrimping on daily and other spending.
3) (Way Less Obvious) Pick up extra work
You may never have considered it, but sometimes moonlighting is a great way to add additional income that quickly build your First House account. If you have a hobby that lends itself to web sales, think of starting a store on sites like Etsy or Amazon.
4) Reduce your current bills
There are those bills that you can't quite get rid of -- cell phone, credit cards and other bills don't just go away because you're saving for a new Sussex County house. For some bills, though, there are options for slimming down your monthly payments. Try negotiating a lower APR or reducing your phone or cable plan.
5) Make (and stick to) a budget
Those notes you made up there on 1) can be the raw material for making a detailed budget that separates necessary expenditures from extras like gifts, trips and special nights out. Find creative ways to entertain yourself and get together with your friends. Hosting movie nights, finding free concerts, and moving cocktail hour to home are all surprisingly doable.
It may seem counterintuitive: why would you decrease the size of your current digs? If you can temporarily scale back, the lowered rent can materially boost your savings. If it’s at all practical, living with relatives might move the process along even more quickly!
The kind of scaling back that builds for a local first house down payment is a lot more fun if you can see quick progress. And the possibility of qualifying for a smaller than 20% down payment is also currently increasing. Give me a call for a realistic discussion of your own Sussex County first house purchase!
- Written by Russell Stucki
Finally, Sussex County Boomerang Buyers See Daylight
There is a seven-year window for some past Sussex County homeowners—and it’s one that’s opening, not closing. The ‘window’ in question is the one that could activate Frankford "Boomerang Buyers"—which would come as good news for the local home sales.
Some background about Boomerang Buyers. It’s a term coined in the wake of the subprime mortgage fiasco, describing those burned by the housing crisis. They were, on the whole, Baby Boomers and GenXers who were caught up in the Great Recession. For many who became enmeshed in the effects of the nasty confluence of the cliff-dive of the subprime mortgage bond market and collapse of residential valuations that swept the nation, foreclosures or short sales became, literally, offers they couldn’t refuse. Not only did the bitter aftertaste leave many with a spoiled appetite for homeownership, but the damage done to the credit ratings of millions made that a moot point: they had fallen off the scale when it came to qualifying for a new mortgage.
But that was then; this is now. It’s a now that, in RealtyTrac Newsroom’s breathless phraseology, "the first wave of…homeowners who lost their home to foreclosure or short sale during the foreclosure crisis are now past the seven year window they conservatively need to repair their credit and qualify to buy a new home."
Soon, more and more Boomerang Buyers in Frankford will be in the clear, if they choose to be; and they are only the first wave. "Nearly 7.3 million potential boomerang buyers nationwide will be in a position to buy again from a credit repair perspective over the next eight years," says Newsroom. Bankrate, the mortgage and financial advice website, sees the group as particularly well-qualified. They quote a broker in North Carolina to that effect: "If you’ve been through a foreclosure, you’ve already been a homeowner…you know the process. You’ve been through hell sometime in the last seven years…"
That word ‘sometime’ is apt, because the seven year period has been anything but uniform. Guidelines for that "waiting period" have sometimes been three years for FHA qualifiers, or even shorter for portfolio loans that lenders keep on their own books. But whether it’s three or seven years, the clock usually starts ticking only when a foreclosure has been completed. But according to FICO, although a foreclosure remains on a credit report for seven years, "the negative impact will fade as time passes."
For potential Sussex County Boomerang Buyers still waiting for a foreclosure to disappear altogether from their credit reports, there are other routes that can lead to a homeownership reboot. For more on buying or selling, I’m always pleased to sit down and discuss some of the great opportunities in our current market!
- Written by Russell Stucki
To Sell a Sussex County House in Winter, Think Cozy!
Some folks live for our Sussex County winters. For them, the brisk air is a tonic; longer night times are invitations to enjoy the warmth and cheer of fireside camaraderie; the prospect of winter sports is something they look forward to all year long. For everyone else it may be more of a drag—particularly when a succession of storms seem to conspire to make their lives miserable.
It can also be a tough time to sell a Sussex County house—but only if you allow it to be! Winter does tend to make most Sussex County houses look drab and barren; and, in general, potential buyers tend to be scarce for a number of reasons. But those who are in the wintertime hunt are apt to be quite serious, so it’s worth remembering that sales can be kindled on even the bleakest February day—especially for owners who keep in mind some simple guidelines:
1. Create your own warmth
Whether it’s turning up the thermostat, lighting a crackling fire, or arranging for that batch of chocolate chip cookies to have just emerged from the oven, thinking cozy is the antidote to gloomy days. The object is to make the entrance from the cheerless outdoors a passage into a welcoming environment brimming with welcoming ambiance. To sell a house in foul weather, make the contrast with the outdoors as stark as possible!
2. Light their way
To compensate for the dimmer sunlight on some winter days, dispel the gloom by turning on all the lights: lamps, overheads, chandeliers—any and everything to brighten the place. To sell an Sussex County house (especially in later afternoon showings), be certain to open shades and curtains, too.
3. Have summertime pictures on hand
Be sure to lay out a picture or two of the property in more attractive months. While potential buyers may not be able to see the home when the sun is shining, a picture can help them envision what the house is like during most of the year.
4. Plus—the regular drill!
And don’t forget the basics: carefully tidied, sparklingly polished, spotlessly cleaned, etc. It may be a little bit more of a chore to disperse the clutter (it does seem to multiply when you’ve been cooped up for days!), but it’s every bit as important as ever. Aromas are important anytime you sell a house, so obliterate stuffy winter air with strategically placed potpourri and candles.
The fact is, when it’s properly priced, you can sell a house in Sussex County at any time of the year. To get the ball rolling, I hope you will make my number the first one you call!
- Written by Russell Stucki