If you are thinking about putting up your Bethany Beach, DE home for sale, you can expect that a goodly number of the buyers who will be considering your property will be female. And increasingly, the decision-makers may be Millennials—part of the group reaching adulthood in the early 21st century. Distinguishing how buyer traits and preferences differ is important for understanding what features are likely to appeal to different groups.

For instance, the propensity for Millennials to use social media is a trait that can impact how they evaluate the Bethany Beach, DE homes for sale that fit their search criteria. A recent research project by Better Homes & Gardens analyzed the differences between generations of women buyers “from Millennials to Boomers.” They found that more Millennials viewed homeownership as a sign of success than do other generations—so it’s not surprising that they favor a new home that is “attractive enough for social media.” Almost half of recent home-buying Millennials have posted or plan to post photos of their new home (versus 36% of GenXers and only 20% of Boomers). In other words, if you are keen on attracting a Millennial crowd, bear that in mind when preparing for the photographs that appear in your Bethany Beach, DE listing. For this group, there is a good chance that more glamor will equal more buyers.

Some things seem to never change, though, regardless of group. Even in the Better Homes study, which was specifically designed to reveal the differences in generational preferences, one “dream home” feature topped the chart across all groups. For Millennials, GenXers, and Boomers alike, Number One remains “a state-of-the-art kitchen”—followed by Number Two: “an outdoor pool.”

Differences appear in the third-place choices. Millennials look for “his-and-hers bathrooms.” GenXers went for “a media room.” Boomers preferred “a three-car garage.”

Another finding is one I was delighted to see. Better Homes & Gardens discovered that 86% of buyers had worked with a real estate agent—a pretty strong endorsement on its own. Even stronger: 97% said they would use an agent “next time”—apparently, experience is persuasive for all the groups. Whether you will be putting your own Bethany Beach, DE home up for sale or looking to buy, I hope you’ll consider me as your agent. Do give me a call!  Call/Text me Russell Stucki at (302) 228-7871, email me at This email address is being protected from spambots. You need JavaScript enabled to view it., visit more listings at www.beachrealestatemarket.com

One consequence of the pandemic was the on-again/off-again nature of this year’s Bethany Beach, DE real estate busy season. The restrictions resulted in what you’d expect: pent-up demand. The promise of loosening restrictions is widely expected to bolster the number of “For Sale” signs that we’ll soon be seeing—in any case, we should know before long.

For house hunters who will be looking to land their first starter home, most are prepared to be satisfied with a property that falls short of a “dream home” designation. That’s to be expected: since homeownership is by far the most important component for building family wealth, it’s encouraging to watch how the equity being built from a first home is fueling the progression into the next, superior one. Patience is a necessary ingredient—but being able to enjoy the process (even including the time spent living in a not-quite-dream home) doesn’t hurt, either.

A 2019 survey found that 63% of buyers were “very satisfied” with the result—yet if there is one common sentiment voiced by less-satisfied home buyers, it is that they wish they had done a more comprehensive job of house hunting. Those who are confident that their purchase was the best available within their budget range tend to be satisfied with the purchase. But if they have a sneaking suspicion that if only we hadn’t pulled the trigger so quickly…well—that’s the recipe for “disgruntled.”

 If this topsy-turvy year has delayed your own house hunting venture, the signals are out that now is the time to consider taking one up in earnest. I hope you will call to discuss how we are satisfying the safety measures (we’re 100% dedicated to observing them all) while connecting our clients with the kind of home they hope to find! Call/Text me Russell Stucki at (302) 228-7871, email me at This email address is being protected from spambots. You need JavaScript enabled to view it., visit more listings at www.beachrealestatemarket.com

 Crafting language that makes a property stand out in the Bethany Beach, DE listings is one of the skills that successful Realtors® continue to develop throughout their careers. Initially, a listing’s photos may be more important than the text when it comes to grabbing buyers’ attention—but after that, the words matter a lot! Especially when they’re sticky!

When it works—when one Bethany Beach, DE listing stands out from its comparable rivals—it’s often because it creates memorability. It sticks in listing-surfers’ memories. Almost always, serious prospects will revisit the Bethany Beach, DE listings again and again throughout their house-hunting process. You want them to remember yours (“Oh,  this is that house—remember, that’s the one we talked about…”).

Of the many ways that phrasing works to create a memorable listing, the most direct is via adjectives that set a home’s features off from its neighbors. So—

·         a soaking tub is more relaxing and luxurious than a ‘bathtub’

·         central air is somehow chillier than ‘air-conditioning’

·         an open kitchen is more spacious than a ‘kitchen’-or even a ‘chef’s kitchen’  

·         a wood-burning fireplace is definitely warmer and cozier than a ‘brick fireplace’ (even if the one in question is made of brick)  

But a description can be even stickier when it portrays the feeling visitors take away from a property. The other Bethany Beach, DE listings may depict nice houses, but those can easily blend into an undifferentiated mass after even a few minutes of scanning the listings. When it is authentic, a powerful memorability creator is describing the effect a property has on visitors. A pocket garden that evokes serenity—or a sweeping vista that takes your breath away—can strike a sensory chord that sticks. Between ‘things’ and ‘experiences,’ experiences are, hands-down, more memorable.

Creating memorable listings is a crucial part of what Bethany Beach, DE sellers should expect from the Bethany Beach, DE Realtor® they select. I hope you will allow me to provide that service when it’s time to sell your own home! Call/Text me Russell Stucki at (302) 228-7871, email me at This email address is being protected from spambots. You need JavaScript enabled to view it., visit more listings at www.beachrealestatemarket.com

Last week Yahoo’s Finance page led with a commentary that posed the question, “Why Aren’t Homeowners Taking Advantage of Low Mortgage Rates?” Although the premise (“mortgage rates have plunged back to the lowest levels in at least half a century”) may have been slightly overblown, Bethany Beach, DE home loan shoppers could indeed have found published rates that were at bargain-basement levels.

The author, Doug Whiteman (the editor-in-chief of MoneyWise), calculated that, at end-of-March rates, 11 million U.S. homeowners could have saved at least $3,200 per year by refinancing. Even though many existing Bethany Beach, DE home loans already reflect low rates, with last week’s national 30-year fixed-rate mortgage averaging 3.33%, you’d think refinance lenders would be doing land-office business. Yet last week’s Mortgage News Daily reported that refinance applications had dropped by 19%.

So, why weren’t borrowers stampeding to take advantage? The reasons may not be tied to financial or technical issues at all. Although Whiteman never really got around to directly address the question about why homeowners are “overlooking falling mortgage rates,” it could be as simple as a one-word answer: “distractions.”

With pandemic news clogging the airways and economists unable to clarify the direction of the business outlook—even in the near term—it wouldn’t take a leap of logic to pin any lack of Bethany Beach, DE home loan activity on all the other demands being made on local homeowners’ attention. It might well explain Yahoo’s accusation that “homeowners are snoozing and losing.”

Bethany Beach, DE’s usual high-intensity peak real estate season could fall victim to the same phenomenon—added to the natural human tendency to postpone major decisions until turbulent times subside. Even so, for area homeowners (and home shoppers), the mortgage opportunities are real—no matter how overshadowed by events they may be. Call me for a professional’s undistracted evaluation of the current Bethany Beach, DE real estate landscape! Call/Text me Russell Stucki at (302) 228-7871, email me at This email address is being protected from spambots. You need JavaScript enabled to view it., visit more listings at www.beachrealestatemarket.com