North Bethany, DE real estate observers who Googled ‘existing home sales’ on Friday would have encountered a valuable reminder of how statistics can be true—but nonetheless misleading. National media reports had uniformly reported strong results from the residential housing market—but North Bethany, DE readers looking for more precise details found headlines that let them (as the mind-reading tricksters used to say) “Pick a number--any number.”

Google’s screen-topping “Top Stories” boxes displayed Friday’s leading ‘existing home sales’ entries like this:

·         “Existing home sales jump 25 percent in July, continue record pace” -Woodworking Network

·         “Insatiable demand drives July pending home sales up 15% annually”HousingWire

·         “Pending Home Sales Rise 5.9% in July”PR Newswire  

The three top stories illustrate something that North Bethany, DE real estate followers have come to learn: that glancing at top-line summaries—especially when they contain statistics—can be more misleading than informative.

On Friday, if you were looking to find out how ‘existing home sales’ are doing (as opposed to ‘new homes’ or ‘all homes’), the Woodworking Network reported an extremely strong showing. Sales had jumped 25% in July—but ‘jumped’ compared with what? The answer came from the National Association of Realtors®: compared with July sales the previous year.

The HousingWire story also had July activity growing, but only by 15%. That report was accurate, too—but it wasn’t about sales per se—it dealt with “pending” home sales, which count the number of signed contracts. Since these are generated a month or two before the actual sales are finalized and counted, the numbers are quite different.

But how to explain the third story? It, too, reported on a rise in July’s pending sales—but by only 5.9%! The discrepancy could be found in the NAR press release (which turns out to be the source of all three of Google’s Top Stories). The smaller number registered the growth from the previous month, rather than the same month a year earlier.

BTW, CNBC’s Diana Olick weighed in with (rather than 25% or 15% or 5.9%) “Existing home sales up 8.7% versus a year ago.” Good show, Ms. Olick—you didn’t have to read further: that headline said it all!

Of course, the numbers that really matter to potential home buyers and sellers are the current ones here in our own North Bethany, DE real estate market. Call me for a quick rundown—or, if you wish, a complete no-obligation report with comparable results for properties like yours!  Call/Text me Russell Stucki at (302) 228-7871, email me at This email address is being protected from spambots. You need JavaScript enabled to view it., visit more listings at www.beachrealestatemarket.com

The Covid-19 pandemic may have thrown a monkey wrench into many a local resident’s summer plans—but none more thoroughly than those who had been waiting to put their North Bethany, DE homes up for sale. It’s a common strategy to hold off listing until real estate’s ‘Busy Season’—the time of year when more homes are put on the market, attracting hordes of prospective buyers.

That’s what happens in a normal year—but you know what came instead. This year, beginning in March, real estate’s high Season was thoroughly disrupted by restrictions on showings—not to mention the psychological effect of the accompanying forced recession. With everything thrown into such chaos, many homeowners decided it was no time to risk putting their own North Bethany, DE homes for sale. You might think that 2020 would forever be known as The Year With No High Season.

But it looks like this topsy-turvy year is dishing up another surprise. As real estate’s insider news source housingwire.com spelled out last week, the pandemic appears to have “pushed the bulk of home-buying this year into the summer months.” Real estate agents “are busier than ever.”

The lead story’s headline proposed “August is the new May” where residential sales are concerned—making it likely “to keep agents busy into the fall.” It quoted the National Association of Realtors® reports that contract signings have kicked off “strong” this month—with properties selling within 26 days in the four weeks leading up to August 2.

For local homeowners now beginning to feel less disoriented by the adjustments everyone has had to make, there is now ample evidence that worries about missing the traditional busy Season are misplaced. “The season” has just skipped a few months. It seems to just be getting started—and with many parts of the nation reporting low inventories sparking an upsurge in asking prices (and growing numbers of bidding wars), this could be one for the record books.

If your own selling plans have been temporarily derailed by the pandemic, it’s prime time to reassess. Call me to get started! Call/Text me Russell Stucki at (302) 228-7871, email me at This email address is being protected from spambots. You need JavaScript enabled to view it., visit more listings at www.beachrealestatemarket.com

In case you’ve been thinking of selling your home but aren’t keen on letting strangers into the house at this moment in time, that problem has a two-word solution (although, in fact, those strangers probably don’t want to come into your house, either). 

The two words are “virtual tour.”

While North Bethany, DE virtual tours have long been prominent in the toolboxes of North Bethany, DE sellers and their agents, never before have they been so perfectly suited to the needs of the moment. The major listing syndication sites for both rentals and sales now feature warnings that in-person tours may be “unavailable”—right next to inviting “virtual tour” links.

At the same time, the technology has evolved to a point where a virtual tour in North Bethany, DE does not need to be professionally shot or edited. Even though a few post-production touches can be beneficial, some virtual tours can be created by a homeowner simply walking through the home using their smartphone’s built-in high-def video ability. 

For homeowners seeking to add a virtual tour themselves, video pros cite a few basic tips:

·   Hold the camera horizontally, like a movie—not vertical, like a selfie (most people tend to do that). The human eye responds better to the wide format—and the resulting images convey a less cramped feel.

·   Do you have open corners, uncluttered storage spaces, or other potential office areas? As today’s workforce evolves, many buyers are now conscious of the need for a space appropriate for “Zoom room” teleconferencing. Be prepared to clear and highlight any such potentially useful niches.

·   As always, fresh, trend-conscious paint choices and rigorous de-cluttering are two of the easiest and most effective improvements any homeowner can make. They will also go far to contribute to a knockout video tour!  

If you’re thinking of selling a home in North Bethany, DE this summer or fall, now is the time to get planning. Call me today to discuss listing your home with a minimum of hassle—and maximum results! Call/Text me Russell Stucki at (302) 228-7871, email me at This email address is being protected from spambots. You need JavaScript enabled to view it., visit more listings at www.beachrealestatemarket.com

Most North Bethany, DE homeowners who prepare to put their homes on the market come to the same decision—to tap into the services of one of North Bethany, DE’s Realtors®. They decide they’ll have enough to do without tackling the piles of paperwork generated in the course of a sale—nor do they have any desire to familiarize themselves with the changing regulations that govern North Bethany, DE real estate transactions. Experienced North Bethany, DE Realtors have mastered the art of guiding their sellers through that maze with a minimum of hassle. When all the details have to be faultlessly addressed within the required timeframe, it becomes clear that this is no Do-It-Yourself kind of project.

Approximately nine out of ten sellers come to that same conclusion—but for other reasons as well. Early on, when the issue of formulating a correct asking price first arises, North Bethany, DE Realtors are able to compile in-depth research into how comparable properties are faring in today’s market. Later, after the agent’s marketing power has brought in the qualified buyers whose offers require quick analysis and response, a professional’s touch becomes vital in achieving the best outcome. Most of those nine out of ten sellers foresee the business wisdom of having a skilled intermediator handle these sensitive negotiations.

So it’s clear why sellers call on North Bethany, DE Realtors to help them sell—but why do so many buyers make the same choice? Many don’t actually start out with that in mind, because (after all) today’s sophisticated web user can find area homes for sale online. They may even be willing to make an offer on their own. Soooo…why?

The answer is simple: for home buyers, it’s a rare instance of a best-case scenario. Since their agent’s fee is paid from the seller’s proceeds, buyers get the benefit of a professional’s help and guidance for literally nothing! There may be no such thing as a free lunch—except when it comes to professional services for home buyers.

Either way—selling or buying—I’m standing by to field your questions. Call me! Call/Text me Russell Stucki at (302) 228-7871, email me at This email address is being protected from spambots. You need JavaScript enabled to view it., visit more listings at www.beachrealestatemarket.com